Xtendlife
Xtendlife makes premium natural supplements for the US, New Zealand and Australia. The Author team rebuilt the website on the new brand, moved the domain, and ran search and paid media.
+52%
organic revenue in the six months after the new website launched.
We provided
- Search strategy
- Website design + build
- Domain migration
- SEO + GEO + content
- Google + Meta
Xtendlife had invested in a new brand and needed a website to carry it. Before designing a single page we agreed the search strategy: one domain, one health hub, one ingredients library, serving every region. The same articles had been competing with themselves across regional sites. Afterwards, every piece built authority for one brand, and every channel earned more from each visit. The search and brand strategy helped to inform how we optimised Meta and Google accounts that had been losing performance with plenty of fat around the edges.
At a glance
+70%
revenue from every organic visit
+54%
Google Ads return, on 38% less spend
+59%
Meta purchases in the United States
-40%
cost per purchase with UGC through advertorial pages
The migration
- Strategy before design
- One hub + ingredients library
- Domain move · xtendlife.com
- 78% of rankings back in 5 months
Strategy first, then the build, then the move: the new domain recovered 78% of the old one’s rankings within five months, and organic revenue rose 52%.
Google Ads return, year on year
Before · ROAS 3.50
After · ROAS 5.40
Return up 54% on 38% less spend: the account tightened around the searches that convert.
Do the research, set the strategy
Strategy
one domain, one health hub, one ingredients library, agreed before a single page was designed
Optimise in-market spend
Return
budgets tightened around the searches and creative that convert
Increase profitability to grow
Growth
margin improved across every channel, so growth is funded by performance, not bigger budgets
Strategy · organic conversion
+43%
Return · Google click-through
4x
Growth · organic purchases
+27%
Return · Meta US cost per click
-82%
Growth · organic order value
+19%
The engagement
Fewer visitors, more buyers: one domain building one brand’s authority, and every channel earning more from each dollar and each visit.
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