Bring On Monday
Bring On Monday is a New Zealand accounting and advisory firm. For two and a half years the Author team has run their new business engine: steady growth, at a pace the team can deliver.
1→3
advisors in two and a half years, grown at the pace the firm can deliver to the standard their clients expect.
We provided
- Meta + Google
- SEO
- CRM + reporting dashboards
- Brand strategy + research
Bring On Monday’s goal was never just more leads. It was steady growth with the right clients. We listened for what business owners actually said about their accountants, and one thing kept coming up: compliance and smart software was an expectation of the industry, not a point of difference. What transcends Bring On Monday is its ability to support growing NZ SMEs, often with multiple entities, and maintain personal, in-the-weeds business advice, making business owners feel like they have someone in the hot seat with them.
At a glance
+94%
leads per month, last 12 months against our first three
-39%
cost per lead over the same comparison
414
leads in the last twelve months, measured through to POS
926
enquiries from business owners since the first ad went live
The engine
- Meta ads · Mar 24
- Winning message found · Jun 24
- CRM: measured to signed client
- Client interviews · 2026
Direct response, measured at every step: cost per click, per lead, per signed client, so spend goes where a client is worth more than it cost to win.
Same quarter, two years apart
May–Jul 2024 · 55 enquiries
May–Jul 2026 · 110 enquiries
Twice the enquiries, same three months two years apart, arriving at a pace the advisors can look after properly.
Find the frustration
Listen
the message came from what owners actually said about their accountants, and the numbers keep it honest
Measured to signed client
Every lead
tracked through the CRM from first click to signed client, so budget answers to clients won, not clicks
The switching moment
2026
qualitative research into what drives the initial change, what they truly value and what they can and can’t live without
“Author Digital has been a game-changer for Bring On Monday, driving high-quality leads and real growth. Their customer-focused approach and seamless client booking automation have made a big impact. Highly recommend!”
Times seen, past year
888,184
Site visitors, past year
25,759
Site traffic vs year before us
2.4x
Advisors
1→3
Partnership
2.5 years
The engagement
Nobody leaves their accountant over the accounting. They leave over surprise bills, slow answers and being shut out of their own numbers. That insight is now reshaping the brand, and we’re rolling it out together across Meta, Google and search.
Ready to grow at a pace you can deliver? Talk to us.
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