Vinyl Home
Vinyl Home set out to grow: more revenue at home, a second market across the Tasman, and the return held the whole way. From July 2025 the Author team built that through Google and Meta, then launched Australia.
+73%
revenue from paid media, year on year: the growth the owner set out for, with the return held while investment scaled.
We provided
- Account restructure
- Meta · NZ + Australia
- Google Ads + Merchant Centre
- UGC creative
- Shopify performance dashboard
Vinyl Home’s owners had a clear aspiration: grow the business as aggressively as we can while maintaining the profitability needed to continue to invest in stock, and launch the AU business. From July 2025 we built the engine through Meta and Google: New Zealand first, scaled on what earned it, then launched into the AU market to reach a whole new market of buyers. Sixteen months in, paid media revenue is up by nearly 75% year on year and Australia pays its own way.
At a glance
+77%
Meta ad revenue, year on year
+70%
Google Ads revenue, year on year
+134%
business revenue, year on year
9x
Australia’s Google return in September 2026, on the adhesive vinyl range
Revenue, month by month
- Engine starts · Jul 25
- NZ scaled on less spend
- Australia launch
- Australia compounds
New Zealand scaled in six months on less spend, Australia stacked on top, the headline growth arriving by spring 2026.
Orders, one year apart
Year to Sep 2025 orders
Year to Sep 2026 orders
+58% more orders through the store, year on year. More customers, not just more revenue.
Through Google
5.4x
what a dollar into Google Ads returned across the past year, with the Australian range cleared for Shopping before launch spend went on
Through Meta
4.5x
what a dollar into Meta returned across the past year: NZ scaled first (+34% on 11% less spend), with UGC from real homes doing the targeting
Into Australia
⅓
of Meta revenue now comes from Australia, one year after the first ad ran
The engagement
The growth the owner asked for, without the trade-off: revenue scaled through Google and Meta, the return held, and Australia is growing. One dashboard shows ad spend, revenue and sales, live.
Selling online into Australia? Talk to us.
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