Big Little Campers
The Author team designed the Big Little Campers brand in early 2024, created one identity, and from April 2025 turned it into a customer acquisition engine across Meta, Google and search.
108%
of an aggressive annual growth target, in the first year of the performance engagement.
We provided
- Brand identity & strategy
- Brand creation & research
- Colour palette & typography
- Iconography & illustration
- SEO + GEO · Google · Meta
- Creative campaign
Credits
- LikeMinds
- The Author team
In April 2025, Big Little Campers set an aggressive revenue growth target and handed us the other half of the job: turn the brand into a customer acquisition engine across Meta, Google and search. Demand is seasonal, the fleet is finite, and travellers book confidence, not ads. The brand had to do the selling.
At a glance
10.3:1
blended ROAS: media paid for itself more than ten times over
+95%
organic sessions in year one, against the year before
42%
of tracked online revenue is booked by organic search
+39%
branded search: more people searching the brand by name
The climb
- Tracking live · Jul 25
- Target passed · Mar 26
Every milestone is a move we made or a threshold crossed. Media held; bookings kept climbing.
Same month, one year apart
August 2025 revenue
August 2026 revenue
+68% same month, same season, one year of the engine between them, and the summer booking curve started earlier.
Creative that converts because it is the brand
45x
the click-through rate of brand-led ads against the generic performance format they replaced
Media bought like an operator, not an agency
-83%
the drop in what it costs to re-reach an interested visitor, after brand campaign creative replaced generic retargeting
Search that compounds
8/8
of the searches we track in Google’s AI answers name Big Little Campers first. When customers ask AI, the brand is the answer
Keywords in Google’s top 3
121
Average booking value
+14%
Completed bookings
+41%
Best Design Awards
Finalist 2024
NZ Marketing Awards
Finalist 2026
The engagement
Big Little Campers owns an acquisition asset that compounds: a brand people search by name, organic visibility that books a major share of online revenue, and media that pays for itself many times over. Revenue, not just traffic.
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