Fearon Hay
Fearon Hay is a design-led architecture studio undertaking a broad range of projects in diverse environments.
We provided
- Analytics and tracking
- Website performance review
- Strategic roadmap
Credits
- The Author team
With studios in Auckland and Los Angeles, the firm is engaged in projects on sites around the world.
The challenge
Fearon Hay is a business with a rich brand and a reputation for excellence: if you know, you know. The team wanted practical ways to measure this previously intangible value through their primary digital touchpoint, their website.
What they wanted
Transparency over the performance of their website, and a strategic roadmap to make the most of their brand equity in search results. Fearon Hay had an in-house team, so what was needed was the structure and framework for clear data and a strong strategic direction.
How we approached it
We installed tracking software, social pixels, custom conversion metrics, an analytics platform and heat maps, so we could accurately measure three things:
- Where and how their website traffic arrived from
- Who was coming
- What they did when they arrived, and how satisfying the experience was
What we delivered
A detailed report of findings, market and user insights, and data analysed over a 12-week period.
A strategic roadmap with two focuses:
- Short-term quick wins that moved the needle, increasing organic traffic, on-site engagement and the brand experience
- A long-term strategy and discipline to make the most of their brand equity and user data
“We worked with Author to review the performance of our digital touchpoints to improve organic engagement and traffic growth. Author were quick to understand the objective and deliver a proposal providing maximum value for us.
The output was exactly what we needed: a clear roadmap forward that included quick wins and longer-term strategic thinking. Henry is a true professional and a pleasure to work with. Thank you, Henry, and the Author team.”
Have a brand that needs to be seen?
View our work
Our reads