Redwood Group
Redwood Group is a New Zealand property developer. Author built their digital marketing from a standing start: a landing page, ad campaigns and a CRM pipeline for every development.
2,430
enquiries from home buyers, May 2025 to April 2026.
We provided
- Meta + Google
- Landing pages
- GoHighLevel CRM
- Weekly reporting
- Developments: Greenmeadows Terrace, The Grove, Central Peaks, Kawarau Villas, Alpine Quarters, Lakepoint
Credits
- The Author team
Redwood came to us with, in the client’s own words, literally no digital marketing or process. We built the machine project by project: a landing page for each development, Meta and Google campaigns to fill it, and a CRM routing every enquiry to the sales team, reported weekly. Once the first ecosystem was live, we were able to repeat the system and apply it to new developments, which gave the team the confidence that we could generate the enquiries for their product.
At a glance
$28
average cost per lead, every development blended
6
developments taken to market on the same playbook
3.5M
times the developments were seen on Meta across the year
1 year
from first campaign to a running lead engine, handed over May 2026
Enquiries, over the year
- Greenmeadows + The Grove · May 25
- Central Peaks · Jul 25
- Kawarau Villas · Aug 25
- Alpine Quarters · Feb 26
From kick-off to live
First launch · 3 weeks
Second launch · 5 days
Greenmeadows took three weeks from kick-off to campaigns live. The Grove followed in five days: the second launch reused everything the first one built.
Enquiries · Greenmeadows Terrace
829
the first landing page and campaign we built, and the portfolio’s biggest source of enquiries
Enquiries · The Grove
780
two lead campaigns and three open-day pushes across the year
Enquiries · Kawarau Villas
497
Stage 1’s 39 residences reached full pre-sale momentum before completion
The engagement
A page, a pipeline and campaigns for every project, launched project after project on one repeatable system: that is what Redwood ran on for a year, and what we build for property developers now.
Selling developments off the plans? Talk to us.
View our work
Our reads