Network Edge
Network Edge earned its reputation the long way. Its brand hadn’t kept up. An evolution built on years of trust, with a clear step into what’s next. Nothing lost. Nothing left behind.
We provided
- Brand strategy and value proposition
- Brand identity
- Brand architecture
- Colour, typography and illustration
- Brand guidelines
- Website replatform
- UI design
- Web development
- Organic growth strategy
Credits
- The Author team
Network Edge, a provider of IT and network services for New Zealand business, had a reputation far bigger than its size and a strong foothold in its industry. It needed a brand that could stand next to the giants and still sound like a real person who knows your business. We evolved what clients already trusted, then rebuilt its digital presence to match.
Story
Network Edge provides IT and network services for New Zealand business, and it spent years earning trust the hard way. Clients knew it for its expertise and for the people behind it. The brand hadn’t kept pace with the business, though, and next to the industry’s biggest names it looked smaller than it was.
The brief wasn’t to start again. It was to carry that legacy forward. We began with the strategy: the value proposition, the values the team already lives by (we worry so you don’t have to, we’re always here, we care more), and a tone of voice that is informative, empathetic and confident.
The logo grows from the original mark rather than replacing it. Two circles stand for two people, bound together by a cutting-edge N. It keeps the relationship clients already trusted and adds a clear step forward. Primary Green and black lead the palette, with a blue for each service tower in the brand architecture. A Living Colour gradient adds warmth, and a clean illustration style keeps the brand approachable. All of it is set out in one set of guidelines.
The brand came with a complete digital overhaul. We moved the website to a new platform, designed a new interface from the ground up and built it out, giving a long-established business a front door that looks as current as the services behind it. An organic content strategy followed, growing search visibility, traffic and enquiries.
