Walker Property
Walker Property invests and adds value to property by carefully considering design, quality, practicality and feasibility.
We provided
- Brand voice
- Website design and build
- Brand film
Credits
- Sunday Best
- The Author team
They work with integrity, a focus on quality design outcomes, an eye for detail and an awareness of risk, delivering quality outcomes to all stakeholders: occupants, funding partners, consultants and the communities they operate in.
The challenge
Dan Walker, an experienced and highly successful commercial property broker and land and property developer, had decided to go out completely on his own. He needed to work out how it would sound when he told everyone, and where they would come to find him.
What they wanted
Dan had a clear vision for the brand he wanted to create. He wasn’t a flash-in-the-pan, young, one-hit wonder. Nor did he want anything that represented the stale old boys’ club that had dominated the industry in New Zealand for years.
It needed to be trustworthy, but it needed to have something about it.
We saw that with each of his projects Dan had made a concerted effort to show not just what was delivered but what he had promised in the first place. We wanted to build the brand around that pillar of integrity: in our opinion, trustworthy and fundamentally cool.
How we approached it
We workshopped it and pored over every sentence, syntax and syllable to create a brand voice to guide Walker Property’s marketing and communication. The team is small for now, but we believe Walker Property could one day be a household name, so this foundational work mattered.
Dan noted several times that the framework and process we took him through gave him a new perspective on what he was creating, and on the importance of this first phase, which could easily have been overlooked.
We also collaborated with our friends at Sunday Best, who delivered an exquisite brand design for Walker Property.
What we delivered
A brand voice:
- Brand purpose and mission statement: the why and the what
- Brand tagline
- Brand voice principles
- Guidelines in use: examples of how the guidelines should be used, metaphorically and literally
We designed and developed the Walker Property website from scratch: a clear, simple, mobile-first brand experience that echoes the quality of Dan’s work and his approach to business.
Finally, we used some dormant video footage, fresh music, typography and a slick edit to create a film for his Mapara Estate project, for use on site and on social media.
“We engaged Author to shape our brand and build our website. The results were mint. Henry made our objectives clear from the outset and achieved every one of them. What’s been delivered is sleek, minimalistic and unique, without trying to be too edgy. Where we brought our own ideas to the table, Author elevated them.
Brand voicing was something I didn’t (initially) think was a necessary expense for a business in its infancy. I was naïve. I come back to it every week. It provides clarity, especially when putting out content.
I want to enjoy the company of the people I work with, be listened to, and feel confident in the delivery, and that’s Author in a nutshell.”
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